Foundry Sees The Light

It’s the end of an era today, folks.

Wargames Foundry, one of the earliest drivers of ’28mm’ historical miniatures, sent me an email today:

Dear Sir/Madam,

While you may not have noticed yet, things are changing at Foundry and we are the middle of a process of restructuring and reorganisation. This will include bringing back some old ranges and reintrodcuing some old packs that were inexplicably removed from others. This will all take some time but we want to return to being the company we once were. As a symbol of this we have reintroduced the English Civil War and Thirty Years War ranges.

Although some of these things will take some time to put into place, one immediate change we have made is to make sure that those ordering from outside of the UK will pay the same price as everybody else. It was a particularly bad policy that we have rectified as of today, no matter where you live in the world you will not pay more than our domestic customers

Watch out for further changes in the future.

yours faithfully,

Neil Littlewood


There have been a number of things that historical miniatures gamers could whine about with regard to Foundry (dalliances with fantasy/SF ranges, declining quality of new ranges, the whole ‘our customers are collectors, not wargamers’ bit, etc.), but the main thing US customers would whine about was the fact that Foundry was purposefully screwing overseas customers through bloated local prices for their products.   This note from Mr. Littlewood indicates that this practice is coming to an end, which is good news indeed.

Foundry’s prices are still not cheap, and they still need to restock their stable of sculptors IMO, but at least everyone is getting treated the same now.  Well done.


3 Responses to “Foundry Sees The Light”

  1. 1 Jason June 29, 2012 at 3:15 am

    It’s funny, I was just wondering Wednesday night when Wargames Foundry would have their next 20-30% off sale. Although their sales always seem to come at a bad time for me when funds are low, I tire of constantly bargain hunting on eBay in an effort to slowly collect SYW and ACW minis at a somewhat reasonable price. Plus with recent UK Royal Mail rate increases, an unfavorable exchange rate, and PayPal gouging an additional percentage on top of that, the savings are getting very marginal.

    Then I receive that same strange e-mail you posted above, and check their website to see what’s up. Basically it looks like most of the blister prices I looked at are roughly 25% off the old prices. Still pretty pricey, but at least I don’t feel I have gun at head anymore to constantly check on eBay trying to save money, leaving me to buy them at my leisure.

    Bringing back some of the discontinued packs/ranges will be nice. The figs I’m after are mostly limited to old Perry Bros. and Mark Copplestone sculpts. All their new stuff is pretty cringe worthy unfortunately.

    Either way, very welcome news.

    • 2 Bart June 29, 2012 at 5:55 am

      I’m guessing someone at Foundry actually decided to take a look at their revenue numbers and didn’t like what they saw. Leveling the playing ground for all customers is a good first start. Bringing back more discontinued figures helps too.

      In my opinion they need to raise the level of their sculpting and offer more figure variety for new releases again. They were one of, if not the first, companies to offer variety in poses for rank & file, but IIRC most of their recent ranges were only offering one or two poses. Not good enough when charging a premium price for your product.

      Hopefully Caliver Books still offers Foundry figures at a matching price point. Their free international shipping makes the figures a better value as well, and until Perry releases skirmishers & cavalry I need to get some of their figures for my slowly-growing Russian Napoleonic army, among other things.

  2. 3 Bluewillow July 4, 2012 at 4:56 pm

    I think they woke up that OS buyers have cash ready to spend especially Australian gamers who are having a field day at the moment, but refuse when they get shagged over by silly pricing and postage costs……a quick little story was a gaming mate was serving in Afghanistan and asked foundry for a quote including shipping, the customer told foundry that shipping was free through MILPOST and as a OS buyer VAT should not be included in the sale, foundry informed him that he needed to pay the VAT and the shipping because it was policy….result loss of a 800 pound order……now f they did that to every customer from OS no wonder they are suffering!

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