Big advertisement on TMP this week from Blue Moon Manufacturing announcing the start of a 15mm Historicals line. OK… this wasn’t a huge announcement on TMP, but it’s interesting to me for the following reasons:
- While I’m unsure about the actual ownership it appears that Blue Moon is owned & operated by the same folks that do Old Glory25′s out of Central Minnesota.
- There was the big split a few years ago where Merrimack/Old Glory 25′s received the 25mm and 10mm Old Glory lines while the 15mm Old Glory lines were sold to 19th Century Miniatures, who continue to sell both Old Glory and Battle Honors figures among others.
- It appears that Old Glory 25′s is making some moves to get back into the 15mm game. They can’t use the name ‘Old Glory’ for their 15mm figures due to 19th Century Miniatures’ still using that name for their 15mm figure ranges. I’m sure there’s some contractual deal with that but I have no knowledge of anything. It appears to me that Old Glory 25′s is using the Blue Moon name to launch their new 15mm lines instead.
- The new figures appear to represent a new pricing point. Before Old Glory traded on the value play of getting big bags of figures on the cheap. When their 15mm Napoleonics first came out they were $10 for a bag of 100. Now they’re up to $17 for a bag of 50 (though you can find them cheaper than that online) or around 34 cents per figure. The new Blue Moon figures look to be nicer sculpts than a lot of the Old Glory 15mm lines and are priced accordingly at around 50 cents per figure. This is still cheaper than AB at 65 cents per, but they appear to be moving more towards quality sales pitch versus mass quantities.
- The TMP announcement includes a teaser at the end indicating that they’re going to expand this range to a number of other periods including Marlburians and Great Northern War (yay!) along with plains wars and the French & Indian War some time this summer. They also mention long-range plans for new ACW & Napoleonics ranges. This is good news to me. The Old Glory 15mm ACW range is getting long in the tooth and a number of their figures have molding issues that ruin otherwise decent figures. Some new competition is always a good thing.
Overall I’m excited by this announcement. New figures is always a good thing and I’ll be curious to see how Joel & Teresa manage this line going forward.